Who We Are

Anita Garimella Andrews

Anita Garimella Andrews

CEO

Anita has nearly 15 years of solid e-commerce experience. In her most recent online commerce role, she was VP, E-commerce at Nutrisystem. Prior to that, she headed product for Wallop (a Microsoft Ventures start-up) as well as Ingenio (funded by Benchmark Capital and acquired by AT&T YellowPages.com). Anita has expertise in building B-to-B and B-to-C platforms, social gaming, search and advertising, user experience design, product management viral metrics optimization, online marketing, and social networks.

Anita holds a Master’s Degree in Computer Science from Stanford University with a specialization in Human-Computer Interaction. She earned her B.A. in Politics from New York University with a minor in Mathematics. Her many civic projects include TechGirlz – a project to expand exposure to and interest in technology among young girls in the Philadelphia area. She is on the Boards of The Enterprise Center and the Alliance of Women Entrepreneurs. She is a also member of the Mayor’s Digital Philadelphia task force. Anita shares her wealth of web analytics knowledge by teaching product management and online marketing internationally.

Dana Whedon

Dana Whedon

Project Manager

Dana comes to Sepiida with a well rounded perspective on project management. After 10+ years of combined experience working in both corporate and creative organizations, she is a die hard “list maker” and a solid communicator. Dana has been a key leader and contributor to a myriad of information technology and business process automation projects ranging from large corporate implementations to small non profit communication improvements. She helps Sepiida ensure our clients’ success by keeping an eye on the big picture while being able to drill down on the details with accuracy and efficiency for every project.

Dana has a BA from Mount Holyoke College and has enjoyed living in a variety of places, from the East Coast down to Atlanta and back. She kickboxes, dances and is obsessed with doing crossword puzzles.

Darbie Boswell Pelachick

Darbie Boswell

Creative Designer

Darbie is a web designer native to southeastern PA with a passion for combining web standards compliance and elegant code. Darbie brings the experience gained by having worked with an international marketing company servicing such clients as Lancôme, Calvin Klein Underwear, Lenox, and Chase. Her knowledge of SEO, email marketing, online user experience, and best practices on the web has made her a valuable asset to our team. With a degree in Communication Design from Kutztown University, Darbie’s skills include graphic design, illustration, and photography. She has traveled around the world and can solve a Rubik’s cube in less than three minutes, but she can’t cook anything to save her life.

Ereika Stimley

Ereika Stimley

Product & Marketing Management

Ereika brings a user-focused philosophy to Product & Marketing Management within Sepiida. By delving into the story behind the analytics, she is able to flesh out product management plans that encompass each stage of the product lifecycle. Ereika has worked with a diverse array of companies ranging from software firms to small-town restaurants and everything in between.

Specifically, Ereika develops product management and marketing plans designed to improve conversion rates, increase the time users spend on each page, and create a more satisfying online experience for social gamers, website visitors and application users. Her 10+ years of copywriting experience, passion, and commitment to finding just the right turn of the phrase for any situation make her a great complement to the Sepiida team.

Christina Christou

Christina Christou

Creative Designer

Christina leapt across the pond from London to join us here in Philadelphia in 2008. She has led many design teams along the way with her expertise, infectious energy and passion for engaging design that drives online lead generation. Christina produces design concepts with creativity and intelligence that lead to communications that always exceed the expectations of the brief. Over the last 15 years of her career, she has gained extensive experience in branding, graphic design, interactive design, and packaging. Plus her experience in the fast-paced corporate world has given her the ability to work gracefully under pressure. Christina loves shopping for vintage clothes, is trilingual and would someday love to own a 1967 Mustang.

Kristin Kelch

Social Media & Community Manager

Kristin is a Social Media strategist and community manager with over 10 years of experience in maintaining and growing online groups, forums, and blogs. At Nutrisystem, Kristin managed one of the highest converting and retaining communities online. She also has direct experience in creating social media strategy for a Fortune 100 company via Facebook and Twitter. Her commitment to excellence and her drive to ensure a positive customer experience makes her a perfect fit for Sepiida’s online community management initiatives.