Understanding how your value proposition drives conversions is essential to building out a successful messaging campaign. However, testing multiple aspects of your value proposition via webpage and collateral messaging can quickly get expensive and complicated. Fortunately, there’s an easier way… Read more »
Analytics
The Need for Custom Metrics – Monetization by Moving Beyond the Basics
August 24th, 2012 by EreikaBasic metrics like DAU/MAU, ARPU, and others are great for getting a top-level view of how your social game is performing, but they won’t give you the specifics you need in order to successfully monetize your game. For that, you… Read more »
Google’s New Take on Remarketing – What You Need to Know
August 23rd, 2012 by EreikaGoogle’s latest addition to AdWords remarketing includes the ability to integrate with Google Analytics for custom targeting. While remarketing itself isn’t new, the new addition has opened up tremendous potential for highly targeted remarketing – albeit with a few caveats…. Read more »
Analytics Based Online Marketing – How We Do it at Sepiida
June 22nd, 2012 by DarbieOur team approach to data-driven online marketing provides actionable results and is easy to understand. Every project goes through these 5 phases, shown here (click to view full-size):
A/B Testing with Google Analytics’ New Experiments
June 21st, 2012 by EreikaFor longtime users of Google Website Optimizer, a big change is on the horizon – Google has announced plans to scrap Website Optimizer as a separate service, in favor of integrated Content Experiments that can be set up and executed… Read more »
