Mobile-driven shopping is on the rise, with 50% of users visiting a retail location based on search results for local businesses, and over 20% making an online purchase based on mobile search. However, the mobile user has very distinct needs… Read more »
Mobile
Marketing Your Mobile App
May 22nd, 2012 by EreikaCreating a mobile app that integrates with your online application is a great way to increase user loyalty and engagement, but only if your customers know that your app exists! Being found in the online app marketplaces can be difficult… Read more »
Is This the End of Mobile Tracking?
April 23rd, 2012 by EreikaIn the past month, Apple has finally started cracking down on apps that use the unique device identifier (UDID) for tracking purposes, leaving many developers scrambling for another mobile analytics solution. In the same timeframe, TRUSTe announced its new mobile… Read more »
5 Tips for Improving Conversions on Your Mobile Campaigns
April 16th, 2012 by EreikaMobile advertising is coming into its own, and ideally you should develop a separate campaign strategy for it that is completely segregated from your desktop ad campaigns. Combining mobile and desktop advertising leads to wasted spend and lost conversions, simply… Read more »
Is Online Video Marketing the Right Choice for Your Company?
March 28th, 2012 by EreikaVideo is the next “big thing” in online marketing and companies have started producing their own videos on both their websites and on YouTube to promote their products and services, describe their offerings, and to build brand awareness. The… Read more »
