Understanding how your value proposition drives conversions is essential to building out a successful messaging campaign. However, testing multiple aspects of your value proposition via webpage and collateral messaging can quickly get expensive and complicated. Fortunately, there’s an easier way… Read more »
Online Marketing
Should Your Web App Go “Social”?
August 25th, 2012 by EreikaWhen it comes to integrating social features into your web application, there is no one-size-fits-all solution. Whether or not your app will benefit from integrating social features depends largely on the level of engagement you expect users to have within… Read more »
Google’s New Take on Remarketing – What You Need to Know
August 23rd, 2012 by EreikaGoogle’s latest addition to AdWords remarketing includes the ability to integrate with Google Analytics for custom targeting. While remarketing itself isn’t new, the new addition has opened up tremendous potential for highly targeted remarketing – albeit with a few caveats…. Read more »
Email Marketing Lexicon, First Edition
August 22nd, 2012 by EreikaEmail remains one of the most effective means to engage your audience and grow conversions. However, the lingo surrounding email marketing can be confusing – which can in turn lead to mistakes in best practices that negatively impact your email… Read more »
5 Steps to Evaluate the Performance of Your AdWords Campaign
July 29th, 2012 by EreikaAdWords campaigns can be a great way to reach out to targeted and highly-motivated buyers. They can also be a huge drain on marketing budgets. Here’s the five-step mathematical process to determine the return of your AdWords campaign, and what… Read more »
