When it comes to integrating social features into your web application, there is no one-size-fits-all solution. Whether or not your app will benefit from integrating social features depends largely on the level of engagement you expect users to have within… Read more »
Acquisition
5 Steps to Evaluate the Performance of Your AdWords Campaign
July 29th, 2012 by EreikaAdWords campaigns can be a great way to reach out to targeted and highly-motivated buyers. They can also be a huge drain on marketing budgets. Here’s the five-step mathematical process to determine the return of your AdWords campaign, and what… Read more »
5 Tips for Getting the Most Out of Twitter
July 28th, 2012 by EreikaTwitter’s popularity continues to grow, and the ability to reach vast numbers of potential customers in 140 characters or less has great appeal. However, for businesses new to Twitter (and even those that aren’t) there are a few best practices… Read more »
Building a Following for Your Podcasts or Screencasts
July 26th, 2012 by EreikaMultimedia is a great way to build engagement, and both podcasts and screencasts can help you to build a following for your brand. Unfortunately, getting found in a sea of competition can be difficult, especially if you are just starting… Read more »
Preparing for the Move to Paid Search – Google Merchant Center
June 18th, 2012 by EreikaJust last month, Google announced a major change to their online product listings through Google Product Search. Instead of providing a free feed for online retailers to showcase their goods, Google is moving to a strictly paid version of Google… Read more »
