Shopping cart abandonment is common in ecommerce, but there are some options to reengage via email with users and potentially save the sale. Here are three tactics you can use to reach out to users who didn’t quite make it… Read more »
Reactivation
D0 to D14: Getting Your Players to Return
February 20th, 2012 by EreikaThe world of social gaming becomes more challenging every year as more competition floods into the space. Players have more choices than ever before, so it is crucial to retain your current player base as your game grows in popularity…. Read more »
Why A/B Testing Beats “Best Practices”
December 11th, 2011 by EreikaGetting the best results from your online marketing campaign is anything but straightforward. While online marketing best practices exist for a reason, they are not infallible. What makes online marketing best practices the “best” is not that they are a… Read more »
