When it comes to integrating social features into your web application, there is no one-size-fits-all solution. Whether or not your app will benefit from integrating social features depends largely on the level of engagement you expect users to have within… Read more »
Retention
Is Your UI Costing You Customers?
May 21st, 2012 by EreikaCustomer acquisition and retention can be affected by many factors – price, marketing strategy, application functionality, etc. – but design and usability are two factors that are often left to “best practices” without extensive testing. However, design and functionality imperatives… Read more »
Building a Content Community to Grow User Satisfaction
April 13th, 2012 by EreikaOne of the best things about building an online application is seeing all of the unique ways that users put that application to work. From tips, tricks and how-tos, to full-fledged tutorials with unique project suggestions, user-generated content can help… Read more »
D0 to D14: Getting Your Players to Return
February 20th, 2012 by EreikaThe world of social gaming becomes more challenging every year as more competition floods into the space. Players have more choices than ever before, so it is crucial to retain your current player base as your game grows in popularity…. Read more »
Why A/B Testing Beats “Best Practices”
December 11th, 2011 by EreikaGetting the best results from your online marketing campaign is anything but straightforward. While online marketing best practices exist for a reason, they are not infallible. What makes online marketing best practices the “best” is not that they are a… Read more »
