Early last week, Facebook quietly announced the discontinuation of the Facebook Credits platform, starting in Q3 of this year. So with less than a week to go before Facebook changes the way social games do business online, what can we… Read more »
Product Management
Is Your Social Game Held Aloft by Whales?
April 20th, 2012 by EreikaIt’s a known fact of the social gaming industry that a small minority of users makes up the majority of monetized players. In terms of percentages, it is not uncommon for less than 10% of all users to provide 90%… Read more »
Hard Currency 101: Keeping the Balance between Engagement & Monetization
April 9th, 2012 by EreikaThere are multiple monetization strategies that you can employ to make your social game profitable, and the method you use – direct in-game purchases of items, speed/time-saving item purchases, etc. – is directly tied to the type of game you… Read more »
Download Our New White Paper: 3 Key Considerations for Social Gaming Monetization
December 13th, 2011 by Ereika3 Key Considerations for Social Gaming Monetization
Social Gaming Lexicon, Volume 1: 6 Key Metrics for Social Games
December 9th, 2011 by EreikaIf you’re a developer new to social gaming monetization, the amount of analytics and optimization required to make money with your game can be overwhelming. Investors want to know precise numbers and how your game stacks up in terms of… Read more »
