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Social Gaming

Is Your Social Game Held Aloft by Whales?

April 20th, 2012 by Ereika

It’s a known fact of the social gaming industry that a small minority of users makes up the majority of monetized players. In terms of percentages, it is not uncommon for less than 10% of all users to provide 90%… Read more »

Tags: social gaming monetization, whales and monetization

Hard Currency 101: Keeping the Balance between Engagement & Monetization

April 9th, 2012 by Ereika

There are multiple monetization strategies that you can employ to make your social game profitable, and the method you use – direct in-game purchases of items, speed/time-saving item purchases, etc. – is directly tied to the type of game you… Read more »

Tags: hard currency, monetization, social gaming terms

Download Our New White Paper: 3 Key Considerations for Social Gaming Monetization

December 13th, 2011 by Ereika

3 Key Considerations for Social Gaming Monetization

Tags: social gaming analytics, social gaming monetization, whitepaper

Social Gaming Lexicon, Volume 1: 6 Key Metrics for Social Games

December 9th, 2011 by Ereika

If you’re a developer new to social gaming monetization, the amount of analytics and optimization required to make money with your game can be overwhelming. Investors want to know precise numbers and how your game stacks up in terms of… Read more »

Tags: social gaming, social gaming analytics, social gaming metrics, social gaming terms

Notes from Inside Social Apps – January 2011

February 14th, 2011 by sepiida

For those of you that weren’t able to make it to Inside Social Apps in San Francisco last month and don’t have time to read all of the really in-depth articles and watch the videos from the session, we thought… Read more »

Tags: facebook, facebook credits, social games, social gaming

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