Understanding how your value proposition drives conversions is essential to building out a successful messaging campaign. However, testing multiple aspects of your value proposition via webpage and collateral messaging can quickly get expensive and complicated. Fortunately, there’s an easier way… Read more »
SEO & SEM
Google’s New Take on Remarketing – What You Need to Know
August 23rd, 2012 by EreikaGoogle’s latest addition to AdWords remarketing includes the ability to integrate with Google Analytics for custom targeting. While remarketing itself isn’t new, the new addition has opened up tremendous potential for highly targeted remarketing – albeit with a few caveats…. Read more »
Successful Organic SEO Strategy – 3 Questions You Need to Answer
July 24th, 2012 by EreikaWith the constant changes and updates to Google and other search engines, staying on top of search engine rankings for your preferred search terms is no easy feat. If you want to maximize the results of your organic SEO efforts,… Read more »
SEO vs. SEM, Part 2: Bringing it All Together
December 12th, 2011 by EreikaLast time, I discussed various components of SEO. Today, I’ll talk about SEM and how it all comes together. SEM Services: Finding the Right Audience If the goal SEO is getting your website found by the right audience, then the… Read more »
SEO vs. SEM, Part 1: Is There Really a Difference?
December 10th, 2011 by EreikaIs it Search Engine Marketing (SEM) or is it Search Engine Optimization (SEO)? While everyone will agree that getting visibility on search engines and drawing in more quality website traffic is important, the terms used to describe what must be… Read more »
