Marketing Your Mobile AppMay 22nd, 2012 at 11:21 am by Ereika
Creating a mobile app that integrates with your online application is a great way to increase user loyalty and engagement, but only if your customers know that your app exists! Being found in the online app marketplaces can be difficult given the sheer number of apps currently available for both Android and iOS devices.
Smart mobile app marketing can help you bridge the gap and get found. Here are five ways to make sure your mobile marketing stands out from the crowd:
Show and Tell
Go beyond the standard blog post and email announcement approach when it comes to getting your mobile app found. If you already have a PR campaign (and even if you don’t) a press release or outside review from a respected online outlet in your niche can be just the thing to jump start your download numbers.
Make it Standard
If you haven’t already done so, make your mobile apps part of the standard features list on your website. When potential users research your product, having the mobile functionality front and center can increase user adoption from the start.
Integrate Your Autoresponders
If you already send out a welcome email to new users, be sure to include the links where they can download your mobile app. If you aren’t sending a welcome email to get users acquainted with the features and functionality of your web app, what are you waiting for?
Make Your SEM Mobile
If you use any kind of PPC or paid advertising for your web app, set up a separate campaign or ad spend for your mobile integration. In so doing, you’ll reach users who are looking specifically for mobile solutions – just the potential customers you want to reach.
App Store Optimization
Make sure your product description in the app store uses the right keywords. That doesn’t mean stuff the description with keyword spam, but it does mean to use the same kind of language as your typical user, and always make use of keywords in your app’s tags if you want to be found.
If you’re in a particularly competitive niche, you should be researching keyword trends regularly and updating your product description in order to keep up with how users are most likely to find you.
Getting your mobile app into the hands of your users will take a consistent strategy that meshes well with your ongoing marketing efforts. By keeping these five points in mind as you develop your strategy, you will be well on your way to creating a strategy that makes the most of what your mobile app has to offer.