For longtime users of Google Website Optimizer, a big change is on the horizon – Google has announced plans to scrap Website Optimizer as a separate service, in favor of integrated Content Experiments that can be set up and executed… Read more »
A/B Testing
Where Should Our Company Start Our A/B Testing?
March 19th, 2012 by EreikaIt’s not news that A/B testing can produce dramatic lifts in terms of CTR and order completions, but if you are a company on a tight budget, or you don’t have the staff to implement a large-scale test, you may… Read more »
Why A/B Testing Beats “Best Practices”
December 11th, 2011 by EreikaGetting the best results from your online marketing campaign is anything but straightforward. While online marketing best practices exist for a reason, they are not infallible. What makes online marketing best practices the “best” is not that they are a… Read more »
