Google’s latest addition to AdWords remarketing includes the ability to integrate with Google Analytics for custom targeting. While remarketing itself isn’t new, the new addition has opened up tremendous potential for highly targeted remarketing – albeit with a few caveats…. Read more »
conversion optimization
Is Your UI Costing You Customers?
May 21st, 2012 by EreikaCustomer acquisition and retention can be affected by many factors – price, marketing strategy, application functionality, etc. – but design and usability are two factors that are often left to “best practices” without extensive testing. However, design and functionality imperatives… Read more »
A “Like” by Any Other Name: Google Analytics Starts Quantifying Social
April 11th, 2012 by EreikaLikes, tweets, shares and +1s – social media marketing has come into its own, with more options for social sharing appearing on the scene each week. Companies no longer question whether or not they should be active in social media,… Read more »
Where Should Our Company Start Our A/B Testing?
March 19th, 2012 by EreikaIt’s not news that A/B testing can produce dramatic lifts in terms of CTR and order completions, but if you are a company on a tight budget, or you don’t have the staff to implement a large-scale test, you may… Read more »
The Anatomy of a Landing Page
February 16th, 2012 by EreikaLanding pages can provide a significant lift in clicks and conversions for email campaigns, PPC campaigns and other acquisition sources. However, the benefit that a landing page provides is directly related to the quality of the landing page itself. If… Read more »
