Google’s latest addition to AdWords remarketing includes the ability to integrate with Google Analytics for custom targeting. While remarketing itself isn’t new, the new addition has opened up tremendous potential for highly targeted remarketing – albeit with a few caveats…. Read more »
google analytics
A/B Testing with Google Analytics’ New Experiments
June 21st, 2012 by EreikaFor longtime users of Google Website Optimizer, a big change is on the horizon – Google has announced plans to scrap Website Optimizer as a separate service, in favor of integrated Content Experiments that can be set up and executed… Read more »
