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Preparing for the Move to Paid Search – Google Merchant Center

June 18th, 2012 by Ereika

Just last month, Google announced a major change to their online product listings through Google Product Search. Instead of providing a free feed for online retailers to showcase their goods, Google is moving to a strictly paid version of Google… Read more »

Tags: google shopping, online marketing, online marketing strategy

A “Like” by Any Other Name: Google Analytics Starts Quantifying Social

April 11th, 2012 by Ereika

Likes, tweets, shares and +1s – social media marketing has come into its own, with more options for social sharing appearing on the scene each week. Companies no longer question whether or not they should be active in social media,… Read more »

Tags: analytics analysis, conversion optimization, online marketing, social analytics, social analytics analysis, social conversion tracking

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