Basic metrics like DAU/MAU, ARPU, and others are great for getting a top-level view of how your social game is performing, but they won’t give you the specifics you need in order to successfully monetize your game. For that, you… Read more »
social gaming monetization
Social Gaming Lexicon, Volume 3: Monetization
July 28th, 2012 by EreikaAlong with metrics-based terms like D1 Retention and CAC, there are monetization-based terms and types of monetization that are generally associated with social gaming and mobile gaming. Here are six important terms relating to monetization and strategies for making social… Read more »
What Do Social Gamers Really Pay For?
June 26th, 2012 by EreikaThe new shift away from Facebook Credits to a transparent payment platform utilizing existing world currency brings up an interesting question: What are social gamers really paying for when they make credit purchases inside a game? Without a solid answer… Read more »
No More Facebook Credits – Areas of Impact for Social Game Developers
June 25th, 2012 by EreikaEarly last week, Facebook quietly announced the discontinuation of the Facebook Credits platform, starting in Q3 of this year. So with less than a week to go before Facebook changes the way social games do business online, what can we… Read more »
Is Your Social Game Held Aloft by Whales?
April 20th, 2012 by EreikaIt’s a known fact of the social gaming industry that a small minority of users makes up the majority of monetized players. In terms of percentages, it is not uncommon for less than 10% of all users to provide 90%… Read more »
