Basic metrics like DAU/MAU, ARPU, and others are great for getting a top-level view of how your social game is performing, but they won’t give you the specifics you need in order to successfully monetize your game. For that, you… Read more »
social gaming terms
Social Gaming Lexicon, Volume 3: Monetization
July 28th, 2012 by EreikaAlong with metrics-based terms like D1 Retention and CAC, there are monetization-based terms and types of monetization that are generally associated with social gaming and mobile gaming. Here are six important terms relating to monetization and strategies for making social… Read more »
Hard Currency 101: Keeping the Balance between Engagement & Monetization
April 9th, 2012 by EreikaThere are multiple monetization strategies that you can employ to make your social game profitable, and the method you use – direct in-game purchases of items, speed/time-saving item purchases, etc. – is directly tied to the type of game you… Read more »
The Social Gaming Lexicon, Volume 2: More Terms for Social Game Developers
March 16th, 2012 by EreikaAs the realm of social gaming and casual gaming continues to grow and expand, so too does the required knowledge for a successful social game developer. In this volume of the social gaming lexicon, we take a look at some… Read more »
Social Gaming Lexicon, Volume 1: 6 Key Metrics for Social Games
December 9th, 2011 by EreikaIf you’re a developer new to social gaming monetization, the amount of analytics and optimization required to make money with your game can be overwhelming. Investors want to know precise numbers and how your game stacks up in terms of… Read more »
