Website Order Flow Conversion OptimizationFebruary 27th, 2012 at 4:06 pm by sepiida
Our client, an online retailer that sells unique home and business décor, needed help with increasing the number of users who completed their order conversion flow. The client needed a way to see improvements right away without a full website overhaul, and turned to Sepiida for a targeted, metrics-driven solution.
We examined our client’s data to gain a clear picture of which pages on the website could most benefit from immediate optimization. Once we’d narrowed it down to the most-beneficial page, we created two new versions of the page using both best practices and insights gained from the data.
During testing, one of our two new variations came out as a clear winner, with an increase in conversions of 24.3% over the conversion rate of the original page. We are continuing to work with our client to fully optimize their order flow for even greater results.
Our client, an online retailer that provides unique and customizable business and home décor, needed a way to optimize their conversion flow one piece at a time. Because some aspects of the product are completely unique to each buyer, the client needed a way to make sure that the order process was quick, simple, and easy-to-follow – without sacrificing the essential information needed to complete the transaction.
Adding to the challenge, our client had both time and development constraints, which meant a full website redesign wasn’t a feasible option. With a need for improved order flow conversion rates that would not require a lot of backend development, they turned to us to provide a workable solution that would give them the lift they needed.
Sepiida’s Order Flow Conversion Optimization Solution
Our first task was to analyze the conversion and traffic-related data on the client’s website in order to choose the best candidates for conversion optimization. We looked at current traffic, bounce rates, link clicks and other data to narrow down the choices to one prime candidate.
Once we had selected our best option based on the data, we worked to come up with a new design that balanced ease-of-use as well as the necessary information that users needed to move forward with their purchase. By combining best practices with the specific data we had about user behavior on the website, we were able to come up with two separate designs that streamlined the order process while retaining all the necessary information.
While both designs outperformed the original page, one variant stood out as a clear winner, with a 24.3% increase in conversions. In only one week, the clear winner emerged and our client was able to successfully implement this new design without disrupting the rest of the website while still seeing dramatic results.
We continue to work with this client to optimize each portion of their order flow conversion while remaining mindful of the need to make sure all changes are easy to implement while providing a measurable lift to conversion performance.