Email Campaigns
Make Email Campaigns that Convert
It’s not enough to put together a few high-ranking keywords and search phrases when it comes to successful email marketing. Every step of the buying process requires careful planning and implementation if you want to see the best ROI for your marketing dollars.
Five Characteristics of a Successful Email Campaign
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Focus
Which keywords are users targeting, and how do they relate to each offering on your site? A general one-size-fits-all attempt without segmenting your email list wastes money because it isn’t specific to each potential customer’s needs.
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User Interest
Are the topics in your email ones that your customers find interesting? How do you know? Describing the same service in several different ways may yield unexpected (and dramatic) results.
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Landing Page Optimization
Are users getting what they expect when they click on your links? If you are taking them directly to your homepage, user frustration may prevent your website visitors from making that purchase.
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Sales Funnel Tracking
Don’t stop measuring ROI once they land on your webpage, or you’ll miss out on other optimization opportunities. Is your sign-up form turning away potential buyers? Is your navigation causing a drop-off in sales? You won’t know if you don’t measure.
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Targeted A/B Testing
Without testing various aspects of your campaign, you could be leaving money on the table. Is there a better headline that would improve CTR? Is there a better way to highlight your CTA that will improve sales numbers? What should you test first – design or content?
At Sepiida, we answer all these questions for you, and give you the best results moving forward.
We focus on the website metrics that matter to your site, and we help you to get started with email campaign best practices right from the start. This saves you time, saves you money, and gives you superior results at the beginning of your campaign, which maximizes potential ROI. Contact us today and let us put together a solution that can improve conversion rates and increase sales for your business.
