Track the Right Data to Reach Your Business Goals

It’s never been easier to get data on your customers and clients – website analytics, email analytics, application analytics – the list goes on and on. What hasn’t gotten easier is making sense of what the data means, and how to take that data and turn it into an actionable online marketing plan that delivers results.

At Sepiida, we’re experts at making data-driven marketing decisions that produce measureable results. We use our analytics expertise to deliver a clear picture beyond the numbers and into the factors that are driving conversions for your company.

Analytics Services We Provide:

• Analytics Recommendations

  If you aren’t sure where to start when it comes to planning and implementing analytics, we can get you off to a solid start with analytics recommendations based on key metrics for your industry and niche. We’ll tell you the most important things to track, and make recommendations for software and solutions that are tailored to your particular industry and the realities of your current business needs.

• Analytics Requirements Documentation

  For projects that have defined goals but no clear data-based roadmap to get them there, we create documentation listing the exact data points that you need to track in order to get an accurate picture of your company’s performance. This type of documentation bridges the gap between your online marketing initiatives and the realities of database creation and implementation. Need to implement more complex analytics projects such as RFM analytics? We can help you to define the exact data points that make up your matrix. See a Sample Document (PDF)

• Website Analytics Implementation

  When you’re ready to take the next step from analytics planning to implementation on your website, we can help. Our team is experienced in Google Analytics implementation, campaign tracking, setting up goals and conversions, and more. We can also help you to set up testing within Google Website Optimizer for A/B and multivariate testing. In addition to Google Analytics, we have experience with a wide variety of tools such as CrazyEgg, Monetate, and others.

• Database Analytics Analysis

  For data within your social games and applications, we provide analytics analysis using additional tools such as Kontagent, RJ Metrics, Facebook analytics and more. We also help you to set up customized dashboards and reports within these specialized tools so that you get exactly the data you need in order to inform your online marketing and development initiatives.

• Analytics Analysis

  Are you tracking the right data to get the answers you need in your marketing decisions? With so much information available via analytics software and internal databases, it’s easy to get overwhelmed. Sepiida helps you to cut through the clutter to find the metrics that matter. We’ll analyze your current analytics implementation and help you to understand what the data is telling you and how you can leverage this information to increase conversions, improve engagement, and increase your online marketing ROI. See a Sample Document (PDF)

• Analytics Reporting

  If you’re stuck deciphering reports generated by your website analytics software, or are struggling to find a way to make sense of multiple email marketing reports and internal analytics reports, we can help give you clarity. We’ll help you to decide which metrics matter most and how best to combine and present the data in a way that lets you spend more time taking action and less time trying to figure out what it all means.

Get a Custom Analytics Solution for Your Company

These days, it’s almost never a case of whether or not the right data is available. Instead, the more common question is whether or not the right data is being captured in a way that gives you the information you need to make the right choices for your company. At Sepiida, our focus is data-driven analysis and online marketing backed by solid analytics. Contact us today and get started with your own personalized analytics solution for your business. Get the Data You Need to Succeed →