Case Studies
We believe it’s our responsibility to deliver improvements to our clients’ customer and sales metrics. Here are some examples of how we’ve done just that.
Email Marketing Case Studies
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Email Engagement Optimization
Chariot Solutions, a prominent Philadelphia enterprise application development consulting firm, wanted to gain more value from their email marketing efforts. The current email performance had already been improved through best practices, but they needed to take the next step to really engage their readership and improve their long-term performance. Read more » -
Improving Email Open Rates and CTR
A professional non-profit organization serving as a key supporter of women-led businesses needed help with email campaign management. Through our customized templates and targeted messaging, our client saw a significant increase in subscriber engagement. Read more » -
Email CTR: Improving Open and Click-Through Rates
Our client needed help putting together an email campaign to announce contest winners. They were also looking at a very tight deadline: they needed both the email and the landing page announcing the daily winners ready to go in only 4 days. Read more » -
Email Conversion Rate Optimization
A premier software company focusing on PC optimization was getting ready for its next big product launch. The company had three distinct audiences it wanted to engage, and was looking for a way to build excitement leading up to the launch date. Read more »
Analytics Case Studies
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Analytics Dashboard Creation and Data Integrity
A prominent online retailer with a unique subscription-based sales model needed to ensure that data about their subscribers and revenue was being reported correctly to investors. They turned to us for assistance with tracking down the variance between their current reports, and to create online marketing dashboards that were as accurate as possible. Read more » -
Product Management and Online Marketing
We built our client's online marketing initiatives and online product management initiatives from the ground up – adding relevant analytics, assisting with messaging, design, and reporting. Additionally, we gave them a solid background in the principles of successful online marketing allowing them to better understand the metrics driving their success. Read more » -
Facebook Social Gaming Analytics
Our client, a social gaming company, needed a way to measure the success of a highly-anticipated Facebook game launch and a way to report key metrics of that launch to investors. The deadline? Three weeks. Read more »
Conversion Optimization Case Studies
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Website Order Flow Conversion Optimization
Our client had both time and development constraints, which meant a full website redesign wasn't a feasible option. With a need for improved order flow conversion rates that would not require a lot of backend development, they turned to us to provide a workable solution that would give them the lift they needed. Read more » -
Order Flow Conversion Rate Optimization
The challenge for this particular publication was two-fold: potential customers already received a partial subscription to the publication for free, so they really needed a compelling reason to buy. Plus, the client needed to be able to cross-sell other publications within the same order flow without sacrificing conversion rates. Read more » -
Subscription Product Purchase Conversion Optimization
As one of the leaders in online global media, our client was less than impressed with the online subscription rates for their PR magazine. The long sign-up form required a lot of scrolling, and users were abandoning the process before they ever got to the submit button. Ready to see some measurable improvement, they turned to us. Read more » -
Email Conversion Rate Optimization
A premier software company focusing on PC optimization was getting ready for its next big product launch. The company had three distinct audiences it wanted to engage, and was looking for a way to build excitement leading up to the launch date. Read more »